When going to the movies, I always arrive early to make sure I have a chance to see the previews. Trailers showcase the best elements of a film, like high-energy action sequences with bad guys in toe, heart-warming embraces between the heartthrob and his leading lady, epic soliloquies by the underdog-turned-hero or that one punch line that everyone will remember for years to come. Whether or not the movie is actually good, the preview never seems to disappoint. While I may be an easy critic, every once-in-a-while there is a trailer that creates such buzz and generates such curiosity that it nearly crashes the Fandango site weeks before the film is in theaters.
One of these aforementioned previews is for the James Cameron flick Avatar, out in theaters today. While the futuristic storyline sounds awesome and the special effects look out of this world, you have the chance to really get to know this movie before you even hit the theaters.
If you haven’t already, I highly recommend checking out the Avatar interactive trailer powered by Adobe AIR. Offering much more than your average two minute preview, this desktop application takes over your screen with a variety of video clips, behind the scenes interviews and connection to social media sites like Twitter, Flickr and YouTube. As you scale through the many features, you can track the Avatar Twitter account, which disseminates updates about the cast, links to additional YouTube clips and offers updates on ticketing. If you see something you like, you can update your Facebook status or Twitter page with the click of a mouse.
For decades, movies were very one-way; the audience would sit in front of the screen and absorb the movie in front of them. Today, we have the option of becoming involved with a particular movie even weeks or months before we see it. Through social media outlets like Flickr, YouTube or Twitter and with interactive applications like the Avatar trailer, we are able to watch and absorb information about the film and share our opinions with our peers and directly with the production companies.
How do you feel about the interactive trailer? Does it enhance the movie experience or ruin the element of surprise?
Thanks to Rob Longert for the idea behind this post.