Category Archives: Best Practices
Kanye West’s Top Tips for Digital Communicators
Make no mistake, Kanye West is a one-of-a-kind musician, performer and pop culture icon – just ask him yourself. He has created a personal brand that is all his own and, while his attitude may rub some the wrong way, there are a few lessons we digital marketers can learn from his experience. Continue reading
Filed under Best Practices, Celebrity, Internet, Music, Pop Culture, Public Relations
“He Went to Twitter”
If the one day every girls dreams about most is her wedding day, then I think it’s safe to say that the proposal is the second most important experience we wait for (and after spending this past weekend at a bachelorette party watching the Martha Stewart Weddings DVD and reading 100+ bridal magazines, I can say this with complete confidence). However, I don’t think any girl would ever dream of having the Old Spice man pop the question on behalf of their future betrothed. Continue reading
Filed under Best Practices, Twitter, YouTube
Why I Love TOMS Shoes Even More Than Before
To capitalize off of this trend, TOMS launched a call for “TOMS tans” photos and stories, which will be “judged based on general awesomeness of the picture and how other TOMS fans rate your photo.” Winners will receive a $75 gift card (which will buy four pairs of shoes – two for the winner and two for kids in need!). Through Twitter, Facebook, MySpace and YouTube engagement, the program has resulted in hundreds of contributed posts and online mentions. Continue reading
Filed under Best Practices, Trend
Smirnoff: Don’t get caught without one
The website, www.BrosIcingBros.com features the official rules and a series of ridiculous photos and videos of “bros” icing one another – or the aftermath of what happens after too much icing. The supporting Facebook page has nearly 20,000 fans and the term “icing” has been a trending topic on Twitter and new apps like “The Treehouse” have even begun marketing themselves as tools to promote the fad. Continue reading
Filed under Best Practices, Blogging, Millennials, Trend
Blago’s Latest Folly
When repairing a tarnished reputation, the social media presence should resonate with the character and consistency of the brand. Unfortunately, Blagojavich’s Twitter account and the press release fit together perfectly with what we’ve come to expect of the former governor. Rather than launching a social media campaign focusing on the “I’m the victim” angle, he would have been wise to position the Twitter account and press release in a way that emphasized transparency, honesty and a willingness to opening engage about his positive attributes. Continue reading
Filed under Best Practices, Celebrity, Twitter
Gettin’ Lucky on Facebook
I’m not a huge shopper and I’ll be the first to admit that I wasn’t all that familiar with these designers until reading more about them on the Lucky page, but I’d like to recognize the innovation Lucky has displayed through this digital application Continue reading
Filed under Best Practices, Branding, Facebook, Internet
Gleeful Over MySpace Promotion
Have you been looking for your big break? Well, here’s your chance. MySpace today announced an exclusive open casting call for the popular FOX musical “Glee,” which will accept video auditions until April 26th. Continue reading
Filed under Best Practices, MySpace, New Room
What do the Dalai Lama, Seth MacFarlane and Jesse Sullivan Have in Common?
So I haven’t officially attending a college reunion yet, but I’d imagine that very few people would be able to say that they have changed the world since the days of dollar shots at Humphrey’s. However, Jesse Sullivan, a fellow … Continue reading
Filed under Best Practices, Blogging, Facebook, Twitter, YouTube
This Is Our Moment
Recently, the NRDC took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.
With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill. Continue reading
Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube
Bark, bark. Tweet, tweet.
Toy giant Mattel is launching a new product called “Puppy Tweets,” a device dog owners can fasten to their furry friends that will automatically update a Twitter account based on the dog’s activity. Possible tweets include, “I finally caught that tail I’ve been chasing and…OOUUUCHH!” and “Somedays you just gotta get your bark on.” Continue reading
Filed under Best Practices, Twitter
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