Category Archives: Branding
Thanks for Coming to Celebrate My Birthday! You Can Leave a Check at the Door.
The New York Post reports, “Nick Cannon is looking to make a killing on his 30th birthday — reps for Mariah Carey’s husband have sent out a mass e-mail looking for corporate sponsors to pay $25,000 for three tweets from next month’s bicoastal bash.” Continue reading
Filed under Branding, Celebrity, Pop Culture, Twitter
Scoring Big with World Cup Digital Marketing
I understand that soccer – or football – is a sport that taken seriously all around the world. And I can understand the desire Fifa has in maintaining the sanctity of the World Cup. However, the real lesson here is for Bavaria – while the orange dress brigade did succeed in getting some media coverage, they would have been better off creating a less intrusive, more engaging online experience for consumers. You tie that to an electric event like the World Cup and you’re guaranteed a win. Continue reading
Hollywood’s Hottest New Couple: HP and SJP
Whether or not you have preordered your ticket for opening weekend of Sex and the City 2, you might be interested to know that a key player in the franchise may be missing: the Apple computer. HP made a huge media buy to publicize its latest line of chic, designer laptops. They are pretty cute, I must admit. Continue reading
Gettin’ Lucky on Facebook
I’m not a huge shopper and I’ll be the first to admit that I wasn’t all that familiar with these designers until reading more about them on the Lucky page, but I’d like to recognize the innovation Lucky has displayed through this digital application Continue reading
Filed under Best Practices, Branding, Facebook, Internet
Q. What’s more embarrassing that getting caught reading a Playboy?
Today it was announced that the June centerfold for the 57 year-old nudie mag will feature 3-D photography. According to news reports, Playmate of the Year Hope Dworaczyk will appear to be handing the reader a glass of wine. Somehow, but I don’t think the wine glass is what most are looking forward to popping off the page. Continue reading
Filed under Branding, Celebrity, Pop Culture
Top Takeaways from Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform
This morning I had the pleasure of attending the Business Development Institute’s social media seminar on social integration in New York City. I had the chance to meet many interesting and intelligent PR/marketing practitioners and listen to several top-notch speakers. I left with a wealth of knowledge and I’d like to share with you a few of the top takeaways that were discussed. Continue reading
Filed under Best Practices, Branding, Facebook, New Room, Social Media, Trend, Twitter, Video, YouTube
Volvo’s Twilight 2.0
While many companies have attempted to piggy back off the Twilight frenzy that has now spread far beyond just thirteen year old girls, I believe the recent “What Drives Edward” campaign has managed to demonstrate how social media can expand an organic partnership between two brands. Continue reading
Filed under Best Practices, Branding, Celebrity, Microsite
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