Facebook went live on February 4, 2004 (my birthday, BTW!). In The Accidental Billionaires, author Ben Mezrich described the day when Mark Zuckerberg explained the site’s interface to his business partner and fellow Harvard sophomore:
Mark hit more keys, changing the page to the opening screen that you’d see when you went to thefacebook.com. . . It was extremely simple- and clean-looking.
“So to log on,” Eduardo [Saverin] said, his hovering shadow covering most of the screen. “You need a Harvard.edu e-mail, then you choose a password.”
“Correct,” [said Mark].
The Harvard.edu e-mail was key, in Eduardo’s mind; you had to be a Harvard student to join the site. Mark and Eduardo know that exclusivity would make the site more popular.
They were right. Within hours, the majority of the Harvard student body was a registered member. Within a few short months, students from colleges across the country were petitioning for Facebook to grant access to their school. And today, well, we all know where the site stands internationally.
During Monday’s World Cup match between the Netherlands and Denmark, 36 spectators were removed from the stadium. They weren’t cursing at the referees. They weren’t causing fights. Their crime was wearing orange dresses. The group huddled in the front row of the stadium and the sea of orange grabbed the attention of several cameras during the game. But these weren’t just ordinary dresses. They were supplied by the Dutch brewery, Bavaria, which means they were in direct offense of Fifa’s marketing regulations.
Whether or not you have preordered your ticket for opening weekend of Sex and the City 2, you might be interested to know that a key player in the franchise may be missing: the Apple computer. HP made a huge media buy to publicize its latest line of chic, designer laptops. They are pretty cute, I must admit.
On top of the multiple product placements in the film, HP has launched a full-blown social media campaign to support the promotion. This includes a flashy microsite detailing the ins and outs of the “2010 Spring Laptop Collection,” as well as a Facebook contest with a glamorous weekend in New York as the grand prize. SJP is also the latest star to walk consumers through her PC in the new TV ads.
I find it terribly annoying when a brand launches a Facebook page and then doesn’t do a darn thing with it. Particularly for consumer brands, there is not only a huge marketing opportunity for them, but a chance to closely engage with their constituents on a one-to-one level.
I was happy to see that Lucky Magazine has taken Facebook marketing to a new level with the launch of its Facebook Pop Up Shop. In partnership with the Home Shopping Network (HSN), the shopping pub introduced a virtual store for designers like Pade Vavra, Gerard Yosca and F+C.
So I haven’t officially attending a college reunion yet, but I’d imagine that very few people would be able to say that they have changed the world since the days of dollar shots at Humphrey’s. However, Jesse Sullivan, a fellow Saint Louis University alum, will certainly have bragging rights when the class of 2008 reunites back in The Lou.