Category Archives: Facebook

The Ultra-Inclusive Social Network

Facebook went live on February 4, 2004 (my birthday, BTW!). In The Accidental Billionaires, author Ben Mezrich described the day when Mark Zuckerberg explained the site’s interface to his business partner and fellow Harvard sophomore:

Mark hit more keys, changing the page to the opening screen that you’d see when you went to thefacebook.com. . . It was extremely simple- and clean-looking.

“So to log on,” Eduardo [Saverin] said, his hovering shadow covering most of the screen. “You need a Harvard.edu e-mail, then you choose a password.”

“Correct,” [said Mark].

The Harvard.edu e-mail was key, in Eduardo’s mind; you had to be a Harvard student to join the site. Mark and Eduardo know that exclusivity would make the site more popular.

They were right. Within hours, the majority of the Harvard student body was a registered member. Within a few short months, students from colleges across the country were petitioning for Facebook to grant access to their school. And today, well, we all know where the site stands internationally.

Continue reading

Leave a comment

Filed under Facebook

Top Social Media-Inspired Halloween Costumes for 2010

It’s beginning to look at lot like. . . Halloween! In 2009, we looked at the top costumes inspired by YouTube videos. This year, we are expanding our scope and recommending the top five social media-inspired costumes. Let us know if you dare to dress up like any of these digital characters – or if you have others to add to the list.

Old Spice Guy: One of the most talked about social media campaigns this year was certainly the Old Spice Guy who created unique videos in response to Twitter @-replies. To achieve this look, fellas, grab a towel and, well, that’s it. Now you are the best smelling man in the world for Halloween.

Continue reading

Leave a comment

Filed under Celebrity, Facebook, FourSquare, Internet, Pop Culture, Social Media, Twitter, YouTube

A New Breed of Celebrity

It’s no secret that I am a TMZ watching, Us Weekly reading, pop culture fanatic. There is good reason why I’m not alone in this thinking. Whether it’s the chic and brilliant Johnny Depps and Meryl Streeps of the world, or the not-quite-sure-why-they-are-famous Kim Kardasians and Heidi Montags, the fascination is due to the fact that these people are beautiful, wealthy, and – at least in some cases – talented. The constant swarm of salacious gossip doesn’t hurt either.

But lately, we’ve seen a new breed of celebrity: digital business leaders.

Continue reading

Leave a comment

Filed under Celebrity, Facebook, Film, FourSquare, Social Media

Scoring Big with World Cup Digital Marketing

During Monday’s World Cup match between the Netherlands and Denmark, 36 spectators were removed from the stadium. They weren’t cursing at the referees. They weren’t causing fights. Their crime was wearing orange dresses. The group huddled in the front row of the stadium and the sea of orange grabbed the attention of several cameras during the game. But these weren’t just ordinary dresses. They were supplied by the Dutch brewery, Bavaria, which means they were in direct offense of Fifa’s marketing regulations.

Continue reading

5 Comments

Filed under Branding, Facebook, Internet, Video, YouTube

Hollywood’s Hottest New Couple: HP and SJP

Whether or not you have preordered your ticket for opening weekend of Sex and the City 2, you might be interested to know that a key player in the franchise may be missing: the Apple computer. HP made a huge media buy to publicize its latest line of chic, designer laptops. They are pretty cute, I must admit.

On top of the multiple product placements in the film, HP has launched a full-blown social media campaign to support the promotion. This includes a flashy microsite detailing the ins and outs of the “2010 Spring Laptop Collection,” as well as a Facebook contest with a glamorous weekend in New York as the grand prize. SJP is also the latest star to walk consumers through her PC in the new TV ads.

Continue reading

1 Comment

Filed under Branding, Celebrity, Facebook, Film, Microsite

Gettin’ Lucky on Facebook

I find it terribly annoying when a brand launches a Facebook page and then doesn’t do a darn thing with it. Particularly for consumer brands, there is not only a huge marketing opportunity for them, but a chance to closely engage with their constituents on a one-to-one level.

I was happy to see that Lucky Magazine has taken Facebook marketing to a new level with the launch of its Facebook Pop Up Shop. In partnership with the Home Shopping Network (HSN), the shopping pub introduced a virtual store for designers like Pade Vavra, Gerard Yosca and F+C.

Continue reading

2 Comments

Filed under Best Practices, Branding, Facebook, Internet

What do the Dalai Lama, Seth MacFarlane and Jesse Sullivan Have in Common?

So I haven’t officially attending a college reunion yet, but I’d imagine that very few people would be able to say that they have changed the world since the days of dollar shots at Humphrey’s. However, Jesse Sullivan, a fellow Saint Louis University alum, will certainly have bragging rights when the class of 2008 reunites back in The Lou.

Continue reading

7 Comments

Filed under Best Practices, Blogging, Facebook, Twitter, YouTube

I Love You, Social Media

Valentine’s Day is this weekend and depending on your Facebook relationships status, you may feel either anticipation or anxiety. We’ve seen social media make our lives easier over the past few years and February 14th is no exception. Here are a few digital tools you can use on this most romantic of holidays:

Need help keeping the spark alive? Herbert and Zelmyra Fisher are here to help. The couple has been married since 1924, so it’s fair to say they know something about making a relationship last. Blinkbox, a UK-based on-demand television provider, has called upon their expertise for a promotion this weekend during which the pair will share their advice and answer questions on Twitter. Make sure to add @longestmarried to your Twitter feed before Saturday!

Maybe an old dog can learn new tricks? Chocolate? Yuck. Diamonds? No thanks. Why not Sweethearts with a twist? The old-school Valentine’s Day treat has reportedly introduced a new phrase. Forget the old “Love Me,” “Hug Me,” and (wait for it) “Fax Me.” This year you’ll find “Tweet Me” mixed into the bunch. Nothing says “I love you” like processed sugar.

Forgetful much? I’m sure we’ve all been witness to the bumbling boyfriend or girlfriend who can barely remember what day it is, let alone anniversaries or Valentine’s Day. For those of in need of some extra brownie points this weekend, consider adding the “Call Sweetheart” app to your iPhone. Not only can you call your significant other with the touch of a button, but you’ll have the constant reminder on your dashboard so you’ll never miss an opportunity to let them know you care.

Still looking for Mr. or Mrs. Right? As explained in the book and film, “He’s Just Not That Into You,” MySpace may still be the new booty call. But Internet dating has certainly shed much of it’s stigma over the past few years. The business of Internet dating sites continues to grow at an exponential rate. In fact, eHarmony grew 20 percent in 2009 alone. If you need the assistance of a computer to find Cupid’s arrow, there is no time better than the present.

Sick of the Hallmark-Holiday? You aren’t alone! There are several anti-Valentine’s Day tweetups happening all over the world. You can also connect with other fans of Un-Valentine’s Day on Facebook . While I’d guess the anti-Valentine’s Day network may be a minority within the general population, this goes to show how social media has allowed individuals from all around the world to find common ground on a particular issue, topic or sentiment. In a sense, it is impossible to be alone this Valentine’s Day, whether you like it or not!

Whether you’re a fan or foe of February 14th, you’ll be able to find a social media tool that suits your needs. However, it might be the perfect opportunity to unplug and spend the day with those you care about. Happy Valentine’s Day and Un-Valentine’s Day!

Leave a comment

Filed under Facebook, Internet Dating, Pop Culture, Social Media, Twitter

This Is Our Moment

The election of Barack Obama showed us all that it is possibly to rally a younger politically-interested crowd. All you have to do is show that you can create a substantial social media presence and tack on a few celebrity endorsements.

Recently, the Natural Resources Defense Council Action Fund took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.

With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill.

To support these core platforms, the campaign has maintained a Facebook page, Twitter account, YouTube channel and Flickr page, among others, to ensure news, information and its call to action was easily accessible. As for any grassroots campaign, an must-have function is the “SHARE” option. Through virtually any social media platform, users can pass along the information to their network with the click of a button.

While may other politically-driven campaigns appear to be very one-sided and authoritative, this campaign boasts a communal database of user-generated content. Viewers can upload videos expressing their thoughts on the bill and relevant environmental issues. All of this content is then aggregated and shared on the homepage.

Whether or not you support the cause (but come on, love mother earth!), this campaign is a great case study for grassroots social media that has resonated with the (seemingly) politically apathetic youth.

1 Comment

Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube

Top Takeaways from Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform

This morning I had the pleasure of attending the Business Development Institute’s social media seminar on social integration in New York City. I had the chance to meet many interesting and intelligent PR/marketing practitioners and listen to several top-notch speakers. I left with a wealth of knowledge and I’d like to share with you a few of the top takeaways that were discussed.

  • Digital Content doubles every 18 months. The amount of data available online in constantly swelling and it is up to marketers to 1) cut through the clutter and determine the areas where their clients already have a voice; 2) identify the white space their clients can “own”; 3) execute innovative social media campaigns that maximize opportunity and reach targeted audiences.
  • There is a paradigm shift already taking place within integrated communications; we need to focus on facilitating meaning Engagement online, rather than garnering the highest number of impressions possible.
  • The Digital Newsroom is no longer just for media. To appease a broader audience, we need to aggregate company and industry news (not just press releases), incorporate multimedia features (podcasts, video, etc.), and repurpose existing content (white pages, bylined articles, etc.) to tell the story that we want to be told.
  • You can’t ignore Negative Commentary online. Consider this: If a consumer walked into a retail store with a complaint, would the customer service representative send them to the back of the line?
  • Social media is much like the lesson we teach children about crossing the street: Stop, Look and Listen before you make a move.
  • Social media tools have enabled a constant Mobility which means that we must be “on call” 24/7. Consumers are constantly looking for more information, more connectivity and more usable content. Before you engage, be sure you are prepared to nurture and maintain the process.

You can check out the event’s hashtag on Twitter for additional insights and takeaways from today’s attendees by searching #BDI.

Do you have any other tips or best practices you’d like to share? I’d love to hear from you.

Leave a comment

Filed under Best Practices, Branding, Facebook, New Room, Social Media, Trend, Twitter, Video, YouTube