Category Archives: Flickr
An à la Mode Afternoon
Hump Day is usually one of the longest days of the work week. Yesterday, however, was pleasantly interrupted by two guys, a truck and a case of ice cream. Continue reading
Filed under Flickr, FourSquare, Social Media, Twitter
This Is Our Moment
Recently, the NRDC took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.
With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill. Continue reading
Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube
AVATAR and the Interactive Trailer
For decades, movies were very one-way; the audience would sit in front of the screen and absorb the movie in front of them. Today, we have the option of becoming involved with a particular movie even weeks or months before we see it. Through social media outlets like Flickr, YouTube or Twitter and with interactive applications like the Avatar trailer, we are able to watch and absorb information about the film and share our opinions with our peers and directly with the production companies. Continue reading
World AIDS Day: @JoinRED
I encourage you all to check out the JoinRED webpage and explore the supporting social media platforms. Not only will you help benefit this important cause, but you’ll have a great case study about a digital communication campaign that did it right. Continue reading
Filed under Best Practices, Facebook, Flickr, Microsite, Social Media, Twitter, YouTube
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