Category Archives: Microsite
Hollywood’s Hottest New Couple: HP and SJP
Whether or not you have preordered your ticket for opening weekend of Sex and the City 2, you might be interested to know that a key player in the franchise may be missing: the Apple computer. HP made a huge media buy to publicize its latest line of chic, designer laptops. They are pretty cute, I must admit. Continue reading
This Is Our Moment
Recently, the NRDC took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.
With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill. Continue reading
Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube
World AIDS Day: @JoinRED
I encourage you all to check out the JoinRED webpage and explore the supporting social media platforms. Not only will you help benefit this important cause, but you’ll have a great case study about a digital communication campaign that did it right. Continue reading
Filed under Best Practices, Facebook, Flickr, Microsite, Social Media, Twitter, YouTube
Volvo’s Twilight 2.0
While many companies have attempted to piggy back off the Twilight frenzy that has now spread far beyond just thirteen year old girls, I believe the recent “What Drives Edward” campaign has managed to demonstrate how social media can expand an organic partnership between two brands. Continue reading
Filed under Best Practices, Branding, Celebrity, Microsite
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