Category Archives: Millennials

Smirnoff: Don’t get caught without one

The website, www.BrosIcingBros.com features the official rules and a series of ridiculous photos and videos of “bros” icing one another – or the aftermath of what happens after too much icing. The supporting Facebook page has nearly 20,000 fans and the term “icing” has been a trending topic on Twitter and new apps like “The Treehouse” have even begun marketing themselves as tools to promote the fad. Continue reading

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Filed under Best Practices, Blogging, Millennials, Trend

Can’t Live Without It

Addiction is a serious issue – and now some are saying that today’s college student is dependant on social media. A recent study by the ICMPA found that “most college students are not just unwilling, but functionally unable to be without their media links to the world.” The exercise asked 200 college students to go without social media – no texting, no Facebook, no TV, no Internet, etc. – for just 24 hours. The blog A Day Without Media shows the full results, including direct feedback from the students who experiences symptoms an addict would feel after quitting cold turkey. They felt jittery, depressed and anxious.
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Filed under BlackBerry, Celebrity, Millennials, Social Media, Uncategorized

This Is Our Moment

Recently, the NRDC took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.

With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill. Continue reading

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Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube

The Democratization of Intimacy

While I might prefer that conversation over the dinner table, I am thankful I was able to Skype with my family and friends while I studies abroad and I can connect with my college friends today, even though I live states away. Continue reading

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Filed under Facebook, Millennials, Social Media, Twitter