Category Archives: Trend
Why I Love TOMS Shoes Even More Than Before
To capitalize off of this trend, TOMS launched a call for “TOMS tans” photos and stories, which will be “judged based on general awesomeness of the picture and how other TOMS fans rate your photo.” Winners will receive a $75 gift card (which will buy four pairs of shoes – two for the winner and two for kids in need!). Through Twitter, Facebook, MySpace and YouTube engagement, the program has resulted in hundreds of contributed posts and online mentions. Continue reading
Filed under Best Practices, Trend
Smirnoff: Don’t get caught without one
The website, www.BrosIcingBros.com features the official rules and a series of ridiculous photos and videos of “bros” icing one another – or the aftermath of what happens after too much icing. The supporting Facebook page has nearly 20,000 fans and the term “icing” has been a trending topic on Twitter and new apps like “The Treehouse” have even begun marketing themselves as tools to promote the fad. Continue reading
Filed under Best Practices, Blogging, Millennials, Trend
Twitter Account Spawns CBS Sitcom
I’m guess that most of us are frantically looking for a new show to tune into once LOST concludes this Sunday night. Well, for us social-media-loving folks can rest easy: ‘Bleep My Dad Says,’ a sitcom based off of Justin … Continue reading
Filed under Celebrity, Internet, Pop Culture, Social Media, Trend, TV, Twitter, Video, YouTube
Ads: Coming to a Twitter Feed Near You
I had hoped this day would never come. Today marks the unveiling of a new advertising platform on Twitter. Ten percent of users will find themselves within the beta testing group that will receive “promoted Tweets” in their message stream. The first companies to take advantage of the opportunity include Starbucks, Best Buy and Virgin America. Continue reading
Watch Letterman Prove How Un-Tech Savvy He Is
As a PR professional, I can’t tell you how jealous I am of the extensive media coverage Apple has scored in the past month about its new iPad. Sure, it’s is sweet, but never has there been such a slam-dunk … Continue reading
Filed under Celebrity, Public Relations, Trend
Do Product Placements Make You (Ga)Gag?
How do you feel about product placement? Does it enhance your perception of a brand or does it deflate it? Continue reading
Filed under Celebrity, Film, Pop Culture, Trend, YouTube
Thank You in 140 Characters
So in the spirit of the Digital Age, let’s enforce a new code when it comes to acceptance speeches: Please, keep it to 140 characters. Continue reading
Filed under Celebrity, Pop Culture, Social Media, Trend, Twitter
Top Takeaways from Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform
This morning I had the pleasure of attending the Business Development Institute’s social media seminar on social integration in New York City. I had the chance to meet many interesting and intelligent PR/marketing practitioners and listen to several top-notch speakers. I left with a wealth of knowledge and I’d like to share with you a few of the top takeaways that were discussed. Continue reading
Filed under Best Practices, Branding, Facebook, New Room, Social Media, Trend, Twitter, Video, YouTube
Surfing the 3-D Channels
Companies like Comcast, Samsung and Vizio have hyped the coming of 3-D television for the past few years, though it looks like this Jetsons-esque notion may become a reality sooner than later.
As much as I enjoyed watching Avatar with silly 3-D glasses on, I’m not so sure this form of media will serve all programming as well. Continue reading
In the Wake of Brittney Murphy’s Death, Twitter Provides Platform for Newsworthy Public Statements
Whereas more traditional means of getting public statements from friends and family of the deceased would have travelled through a conduit of publicists, lawyers and agents, the commentary tweeted directly by Kutcher and others appeared to be heart-felt and genuine. In my humble opinion, I find that “from the horse’s mouth” commentary to be a refreshing addition to the news cycle, especially in reports of loss and tragedy. Continue reading
Filed under Celebrity, Facebook, Pop Culture, Social Media, Trend, Twitter
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