Category Archives: Video
Scoring Big with World Cup Digital Marketing
I understand that soccer – or football – is a sport that taken seriously all around the world. And I can understand the desire Fifa has in maintaining the sanctity of the World Cup. However, the real lesson here is for Bavaria – while the orange dress brigade did succeed in getting some media coverage, they would have been better off creating a less intrusive, more engaging online experience for consumers. You tie that to an electric event like the World Cup and you’re guaranteed a win. Continue reading
Twitter Account Spawns CBS Sitcom
I’m guess that most of us are frantically looking for a new show to tune into once LOST concludes this Sunday night. Well, for us social-media-loving folks can rest easy: ‘Bleep My Dad Says,’ a sitcom based off of Justin … Continue reading
Filed under Celebrity, Internet, Pop Culture, Social Media, Trend, TV, Twitter, Video, YouTube
YouTube Video of the Week
To help get you through your Wednesday, I thought I would share this video of 12-year-old Grayson Chance singing and playing Lady GaGa’s “Paparazzi” perhaps even better than the original. Since his first television appearance on Ellen last week, his … Continue reading
Top Takeaways from Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform
This morning I had the pleasure of attending the Business Development Institute’s social media seminar on social integration in New York City. I had the chance to meet many interesting and intelligent PR/marketing practitioners and listen to several top-notch speakers. I left with a wealth of knowledge and I’d like to share with you a few of the top takeaways that were discussed. Continue reading
Filed under Best Practices, Branding, Facebook, New Room, Social Media, Trend, Twitter, Video, YouTube
AVATAR and the Interactive Trailer
For decades, movies were very one-way; the audience would sit in front of the screen and absorb the movie in front of them. Today, we have the option of becoming involved with a particular movie even weeks or months before we see it. Through social media outlets like Flickr, YouTube or Twitter and with interactive applications like the Avatar trailer, we are able to watch and absorb information about the film and share our opinions with our peers and directly with the production companies. Continue reading
A Burton Exhibit Before Christmas
It’s the most wonderful time of the year, so why not talk about Tim Burton’s dark genius? I had the fortune of attending a private event at the MoMA over the weekend, at which I was able to view the most recent exhibit to grace the modern museum; a look back at the last three decades of Tim Burton’s work. Continue reading
Filed under Pop Culture, Video
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