I had hoped this day would never come. Today marks the unveiling of a new advertising platform on Twitter. Ten percent of users will find themselves within the beta testing group that will receive “promoted Tweets” in their message stream. The first companies to take advantage of the opportunity include Starbucks, Best Buy and Virgin America.
While I completely understand the need for Twitter to increase its revenue and it may seem attractive for big time consumer companies to promote their products to targeted individuals using one of the fastest growing social media platforms, it seems the investment could do more harm than good.