Some have said that if content is king, then content distribution is the crown prince. While it remains paramount that brands continue to product relevant and provocative content, the means by which that brand image is shared needs to be just as, if not more, innovative these days.
Product placement is nothing new. Since 1919 when Red Crown Gasoline appeared in the short comedy film The Garage, to the far more recent outpouring of marketing in today’s entertainment, a la Absolute Vodka in Sex and the City, brands have made their mark in non-advertising for a price. Some are subtle (think Volvo in the Twilight series) and some are not so subtle (think the host of consumer brands highlighted in Talladega Nights). But none have found their way into as provocative a spectacle as the recent mini-movie/music video, Telephone by Lady Gaga and Beyonce. Continue reading