In the past year, celebrities including Ashton Kutcher, Britney Spears, John Mayer and Kim Kardashian have taken Twitter by storm. While the majority of information these personalities usually post is self-promoting or mundane, every so often there is a Twitter blunder that is so juicy, it ends up in the newspaper or on the Internet. The good news is, not only do we get to enjoy reading about celebrity mishaps on Page Six each morning, we get to learn from their mistakes. Here are a few fundamental lessons learned through celebrity Twitter mishaps:
1. Twitter makes communication instantaneous, so think before you speak—a slip of the lip can spread like wildfire. In the tailspin of the disgraceful Kanye West debacle at the MTV VMA’s a few weeks back, President Obama made an “off-the-record” comment during a CNBC interview calling West a “jackass.” Within moments, the comment was Tweeted by a member of the crew, becoming a trending topic in a matter of minutes.
2. Proof-read your messages. For a communications professional, this may seem like a no-brainer, but Tameka Foster, Usher’s estranged wife, learned the hard way. She accidentally tweeted a private message to her public Twitter stream instead of sending a direct message, complaining about her lawyer, Star Jones. She’s currently looking for new representation.
3. If you can’t say anything nice, don’t say anything at all. Well, this may have been a lesson learned in the kindergarten classroom, but it still applies here. Twitter provides an excellent opportunity for each of us to build of “personal brand.” Our followers are often determined by the type of information we send out, so keep it relevant, interesting and fresh. While it is encouraged that we share our personal opinion, doing so in a tasteful, witty or diplomatic manner is appreciated. I’m sure Courtney Love wishes she could take back the hateful tweets she sent out about a fashion designer that resulted in the first ever defamation case stemming from Twitter.
4. Be honest and transparent when disseminating information via Twitter. As you may have read in my previous post, I am a huge fan of Mad Men and the faux Twitter handles of the show’s cast. While it is entertaining to read the inner thoughts of @PeggyOlsen and @Don_Draper, the creators of these accounts are still tied up in a knotted mess with the AMC legal department.
What other lessons have you learned from celebrity Twitter mistakes?
[Note: This post was origionally posted on PepperDigital]