Have you been looking for your big break? Well, here’s your chance. MySpace today announced an exclusive open casting call for the popular FOX musical “Glee,” which will accept video auditions until April 26th.
What I love most about this promotion is that it uses the best of social media to engage a core audience. I’m not a huge fan of “Glee” but I know for sure there are die-hard fans across the country who are likely chomping at the bit to upload their video content. While I will not likely submit a video audition myself, I’ll certainly forward the opportunity to some actor friends and encourage them to do so. Ultimately, I am doing MySpace and FOX’s promotion for them because they provided me with the tools and positioned it in a way that the average viewer cannot only relate to but participate in.
This is what makes this partnership between FOX and MySpace work; it encourages the audience to take part in the action. Rather than posting a behind the scenes look at the casting process, it employers viewers to take ownership of the content itself and then promote the content they create.
Also, it reinforces MySpaces core messaging, which has its roots in helping no-name bands promote themselves. The press release leads with, “MySpace is all about creating innovative ways for our users to discover and be discovered – and today, we’re teaming up with the hit Fox show “GLEE” to take discovery to a whole new level.”
Looking forward to seeing how this is received by “Glee” fans. Will you contribute?
“And I Am Telling You I’m Not Going” – Dreamgirls
“Gold Digger” – Kanye West
“Rehab” – Amy Winehouse
“You Can’t Always Get What You Want” – The Rolling Stones
“Can’t Fight This Feeling” – Reo Speedwagon
“Don’t Rain on my Parade” – Barbra Streisand
“Hate on Me” – Jill Scott
“Keep Holding On” – Avril Lavigne
“Lean on Me” – Bill Withers
“True Colors” – Phil Collins