If you live or work in New York, you may be privy to the Ben & Jerry’s NY Scoop Truck which is tour the city all summer promoting the brand’s latest frozen concoction: New York Super Fudge Chunk. While the truck itself is a sight to see, the real story behind the mobile tour is its social media program.
My office was a-buzz when we discovered this open call for requests and proceeded to flood the street team with pleas:
Sure enough, I received a direct message on Twitter asking for my phone number and my new best friend Mike called when the truck was parked just outside 470 Park Avenue South.
As my good friend Nicole has mentioned, street cart food is a true New York experience and many of the best “meals on wheels” are turning to Twitter to alert fans of their daily locations. However, I have yet to see a street cart implement Ben & Jerry’s social media strategy so successfully.
So if you are in the city, I encourage you to holler at the Ben & Jerry’s NY Scoop Truck and check out some of these other New York favorites on Twitter:
The Big Gay Ice Cream Truck: @BigGayIceCream
The Rickshaw Dumpling Truck: @RickshawTruck
The Treats Truck: @TreatsTruck
Eddie’s Pizza Truck: @EddiesPizzaNY
Asia Dogs: @AsiaDogsNYC
Ed Diablo Tacos: @ElDiabloTacos