If the one day every girls dreams about most is her wedding day, then I think it’s safe to say that the proposal is the second most important experience we wait for (and after spending this past weekend at a bachelorette party watching the Martha Stewart Weddings DVD and reading 100+ bridal magazines, I can say this with complete confidence). However, I don’t think any girl would ever dream of having the Old Spice man pop the question on behalf of their future betrothed.
According to this Mashable article, the groom-to-be approached the Old Spice Twitter account and asked if they would help him propose to his girlfriend. Shortly after the request came through, Old Spice threw together this quick video and retweeted the guy. His response: “SHE SAID YES!”
Much like the scenario a few years back when Dr. Pepper responded to the “eBay bride” who was auctioning off the position of maid of honor to cover her wedding costs, this online ‘stunt’ took advantage of a consumer’s request – despite the fact that neither case related directly to the brand’s core messaging – and, with relatively no cost, they created a humorous and memorable experience that made others say to their friends online, “You have to check this out!”
So if you haven’t yet, check this out!