Author Archives: laurenbegley

About laurenbegley

Social Media and PR account executive in New York City

News Flash: Gaga Dethrowns Britney

Lady Gaga topped Britney Spears for the top spot on Twitter after earning 5,743,505 followers while Spears dropped to 5,704,360.


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Filed under Celebrity, Twitter

A New Breed of Celebrity

It’s no secret that I am a TMZ watching, Us Weekly reading, pop culture fanatic. There is good reason why I’m not alone in this thinking. Whether it’s the chic and brilliant Johnny Depps and Meryl Streeps of the world, or the not-quite-sure-why-they-are-famous Kim Kardasians and Heidi Montags, the fascination is due to the fact that these people are beautiful, wealthy, and – at least in some cases – talented. The constant swarm of salacious gossip doesn’t hurt either.

But lately, we’ve seen a new breed of celebrity: digital business leaders.

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Filed under Celebrity, Facebook, Film, FourSquare, Social Media

New MTV Twitter Jockey Selected

Last night, MTV announced the winner of the search for the first ever Twitter Jockey. Gabi Gregg is a 23-year-old fashion blogger from Detroit who took the reigns of the Twitter handle @mtvtj this morning. She has over 12,000 followers and has been in a state of near-constant tweeting ever since she was crowned.

Let’s see if she takes the time to tell us how she plans on spending her $100,000 salary!

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Filed under TV, Twitter

The Social Network

“We are talking about taking the entire social experience of college and putting it online.”

Radiohead’s “Creep” + Justin Timberlake acting + Mark Zuckerberg in his pre-billionaire state = “The Social Network”

For now, check out the trailer and let us know what you think.

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Filed under Film, Social Media

“He Went to Twitter”

If the one day every girls dreams about most is her wedding day, then I think it’s safe to say that the proposal is the second most important experience we wait for (and after spending this past weekend at a bachelorette party watching the Martha Stewart Weddings DVD and reading 100+ bridal magazines, I can say this with complete confidence). However, I don’t think any girl would ever dream of having the Old Spice man pop the question on behalf of their future betrothed.

According to this Mashable article, the groom-to-be approached the Old Spice Twitter account and asked if they would help him propose to his girlfriend. Shortly after the request came through, Old Spice threw together this quick video and retweeted the guy. His response: “SHE SAID YES!”

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Filed under Best Practices, Twitter, YouTube

Why I Love TOMS Shoes Even More Than Before

Most girls will admit they have a weakness for shoes. I, however, am not one of these girls. I’d rather shop at Payless and I avoid wearing heels at all cost. But then I learned about TOMS and everything changed. Not only are TOMS Shoes adorable and comfortable, their business model is “one for one” – meaning for every pair of shoes I buy, they donate a pair of shoes to a child in a third world country. What’s better than buying a great product with the knowledge that you are helping out a needy kid?

Over the past few years, the company has developed a cult-like following thanks to grassroots marketing and strong word-of-mouth recommendations from people like me. Whether or not you have a closet full of TOMS shoes, I recommend taking a look at its latest social media campaign, which true fans will appreciate.

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Filed under Best Practices, Trend


We are both in our mid-twenties and both from Ohio. And today, Lebron James and I have one more thing in common: Twitter.

OK, so those may be the only three qualities we share, but today’s revelation has me excited.

Lebron created a Twitter account this morning (@kingjames) and within a handful of hours he has accumulated nearly 90,000 followers and counting.

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Filed under Celebrity, Twitter