Category Archives: Blogging

Smirnoff: Don’t get caught without one

The blogosphere is a-buzz with news about the latest (or maybe only?) viral binge drinking game. Known as Icing, the rules are as follows:

1) You hand someone a Smirnoff Ice beverage

2) The recipient must take a knee and drink the entire sugary drink in one sitting


3) The recipient has a Smirnoff Ice beverage on hand


4) The original participant must drink both.

5) If you refuse, you are banned from the game and everyone makes fun of you.

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Filed under Best Practices, Blogging, Millennials, Trend

Dinner and a Movie with Your Entire Social Network

There are few things that make me transition from buttoned up PR professional to a giggling, boy-crazy thirteen year-old in a matter of seconds. One of those few things does happen to be Twilight (no judging, please).

In less than 24 hours, the highly anticipated Twilight Eclipse trailer has received close to 3 millions hits on YouTube and 1.7 million blog mentions. So here I am contributing to those already impressive numbers.

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Filed under Blogging, Celebrity, Film, Internet, Pop Culture, Social Media

What do the Dalai Lama, Seth MacFarlane and Jesse Sullivan Have in Common?

So I haven’t officially attending a college reunion yet, but I’d imagine that very few people would be able to say that they have changed the world since the days of dollar shots at Humphrey’s. However, Jesse Sullivan, a fellow Saint Louis University alum, will certainly have bragging rights when the class of 2008 reunites back in The Lou.

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Filed under Best Practices, Blogging, Facebook, Twitter, YouTube

Hello Sunshine, Goodbye Blackberry

So you may have been wondering why I haven’t posted a new entry in over a week. The truth is, I was on a vacation. And not just a regular vacation: a media and technology black-out vacation.

Shortly before I left for the Dominican Republic I called Verizon to see whether or not my phone would work outside the U.S. “Of course it will,” they said. “But it will be super expensive.” What excellent news, I thought.

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Filed under BlackBerry, Blogging, Social Media, TV

Kevin Smith: Not so nuts about Southwest Airlines

Lord knows I love a good celebrity fight, but it would have taken a lot to convince me that Southwest Airlines would wear boxing gloves in such a situation. The corporate social media darling was attacked this weekend by a not-so-silent Kevin Smith after an incident on a Southwest plane.

As stated on Smith’s blog and in the Southwest public response, Smith had purchased two tickets to accommodate his heftier-than-average stature. But when he decided to hop on an earlier flight that only had one available seat, he was asked to leave the place for taking up more space than one seat allotted. Southwest claimed he was asked to leave for “safety reasons.”

In true John Mayer fashion, Smith took to his Twitter account and personal blog to lash out at the airlines stating, “I know I’m fat. The point of all this? I’m not too fat for Southwest Air, yet someone deemed me so. *sigh*

He then went on to share his version of the lackluster Southwest apology—which received only 1 ½ stars out of five by Southwest blog readers—and concluded with this:

Southwest, I appreciate you refunding my airfare. But if you’re not gonna admit I wasn’t Too Fat To Fly, then I’ll cover it. But, folks? Tomorrow? Let’s Tweet about other stuff, shall we? This is starting to taste mediciney and fruitless.”

It’s tough to choose sides when both seem to be somewhat wrong. On one hand, Southwest handled the situation poorly without compassion for the person—had it been a non-celeb, I would have felt the same. But here they knew they were dealing with a loud-mouth celebrity and they tried to sweep it under the rug as quickly as possible.

On the other hand, Smith threw a tantrum all over cyberspace (although, it’s hard for me to blame him). While I certainly would have been upset had I been in his shoes, he was well aware that he required additional seating, which he had purchased on his original flight. Flying standby shouldn’t have been an exception.

The important lesson to learn from this is that the Internet has essentially given a loudspeaker microphone to all consumers. While this incident received far more mainstream coverage because a celebrity was involved, consumer-service businesses have all the more reason to up their customer service game.

What do you think? In battle Kevin Smith vs. Southwest Airlines, who won?

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Filed under Blogging, Celebrity, Pop Culture, Twitter