Category Archives: Celebrity

Top Social Media-Inspired Halloween Costumes for 2010

It’s beginning to look at lot like. . . Halloween! In 2009, we looked at the top costumes inspired by YouTube videos. This year, we are expanding our scope and recommending the top five social media-inspired costumes. Let us know if you dare to dress up like any of these digital characters – or if you have others to add to the list.

Old Spice Guy: One of the most talked about social media campaigns this year was certainly the Old Spice Guy who created unique videos in response to Twitter @-replies. To achieve this look, fellas, grab a towel and, well, that’s it. Now you are the best smelling man in the world for Halloween.

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Filed under Celebrity, Facebook, FourSquare, Internet, Pop Culture, Social Media, Twitter, YouTube

Thanks for Coming to Celebrate My Birthday! You Can Leave a Check at the Door.

As a child, my favorite birthday party ever was when I turned eight. My mom willingly packed 10 screaming kids into her Ford Windstar and took us to Magic Castle, a renaissance-themed recreational facility in Ohio with trampolines, batting cages, a climbing wall, video games and unlimited pizza; it was an eight-year-old’s paradise.

As an adult, I prefer low-key birthday celebrations, usually with a small group of friends going out for dinner. I tend to follow the philosophy that says it’s the people you are with, not where you are the counts (yes, I think that is a Dave Matthews Band lyric).  So when I read this article about Nick Cannon’s birthday plans, I found it hard to relate.

The New York Post reports, “Nick Cannon is looking to make a killing on his 30th birthday — reps for Mariah Carey‘s husband have sent out a mass e-mail looking for corporate sponsors to pay $25,000 for three tweets from next month’s bicoastal bash.”

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Filed under Branding, Celebrity, Pop Culture, Twitter

Kanye West’s Top Tips for Digital Communicators

Make no mistake, Kanye West is a one-of-a-kind musician, performer and pop culture icon – just ask him yourself. He has created a personal brand that is all his own and, while his attitude may rub some the wrong way, there are a few lessons we digital marketers can learn from his experience.

Define Your Brand’s Personal Style

Whether or not you dig his shutter-shades and graphic Ts, Kanye’s unique personal style sets him apart from other artists. Just as there are always new musicians trying to make it big, hundreds of consumer brands are hopping on the social media bandwagon trying to get noticed every year. To cut through the clutter, find the online medium where your target audience is already engaged. There, showcase the personality of your brand and highlight the product/service offering that differentiates your company from others.

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Filed under Best Practices, Celebrity, Internet, Music, Pop Culture, Public Relations

Is 911 on Twitter?

As my good friend Nicole of Get NYC’d has recently pointed out, New Yorkers are full of irrational fears. One of mine, which likely stems from watching an unhealthy amount of Law and Order: SVU, is a home invasion. However, I can say that if – god forbid – I am ever in the situation, my first instinct will not be reaching for my phone to tell the Twitterverse.

Paris Hilton disagrees.

The celebrity gossip train was in full force this morning as reports of a burglar with “two big knives” found his way into Paris’s California home. Fortunately, we don’t have to wait for TMZ to break the details, as the celebutante has been sharing her experience via Twitter.

Maybe the accused will live tweet his sentencing. I’ll keep you all posted. . .

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Filed under Celebrity, Twitter

News Flash: Gaga Dethrowns Britney

Lady Gaga topped Britney Spears for the top spot on Twitter after earning 5,743,505 followers while Spears dropped to 5,704,360.

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Filed under Celebrity, Twitter

A New Breed of Celebrity

It’s no secret that I am a TMZ watching, Us Weekly reading, pop culture fanatic. There is good reason why I’m not alone in this thinking. Whether it’s the chic and brilliant Johnny Depps and Meryl Streeps of the world, or the not-quite-sure-why-they-are-famous Kim Kardasians and Heidi Montags, the fascination is due to the fact that these people are beautiful, wealthy, and – at least in some cases – talented. The constant swarm of salacious gossip doesn’t hurt either.

But lately, we’ve seen a new breed of celebrity: digital business leaders.

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Filed under Celebrity, Facebook, Film, FourSquare, Social Media

@KingJames

We are both in our mid-twenties and both from Ohio. And today, Lebron James and I have one more thing in common: Twitter.

OK, so those may be the only three qualities we share, but today’s revelation has me excited.

Lebron created a Twitter account this morning (@kingjames) and within a handful of hours he has accumulated nearly 90,000 followers and counting.

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Filed under Celebrity, Twitter