Today is Google’s 12th birthday!
During Monday’s World Cup match between the Netherlands and Denmark, 36 spectators were removed from the stadium. They weren’t cursing at the referees. They weren’t causing fights. Their crime was wearing orange dresses. The group huddled in the front row of the stadium and the sea of orange grabbed the attention of several cameras during the game. But these weren’t just ordinary dresses. They were supplied by the Dutch brewery, Bavaria, which means they were in direct offense of Fifa’s marketing regulations.
To help get you through your Wednesday, I thought I would share this video of 12-year-old Grayson Chance singing and playing Lady GaGa’s “Paparazzi” perhaps even better than the original. Since his first television appearance on Ellen last week, his YouTube videos have jumped to more than 30 million views in total. Once you watch, you’ll see why.
I find it terribly annoying when a brand launches a Facebook page and then doesn’t do a darn thing with it. Particularly for consumer brands, there is not only a huge marketing opportunity for them, but a chance to closely engage with their constituents on a one-to-one level.
I was happy to see that Lucky Magazine has taken Facebook marketing to a new level with the launch of its Facebook Pop Up Shop. In partnership with the Home Shopping Network (HSN), the shopping pub introduced a virtual store for designers like Pade Vavra, Gerard Yosca and F+C.