Category Archives: Millennials

Smirnoff: Don’t get caught without one

The blogosphere is a-buzz with news about the latest (or maybe only?) viral binge drinking game. Known as Icing, the rules are as follows:

1) You hand someone a Smirnoff Ice beverage

2) The recipient must take a knee and drink the entire sugary drink in one sitting


3) The recipient has a Smirnoff Ice beverage on hand


4) The original participant must drink both.

5) If you refuse, you are banned from the game and everyone makes fun of you.

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Filed under Best Practices, Blogging, Millennials, Trend

Can’t Live Without It

Over 23 million Americans suffer from some form of addiction, although less than 10 percent are receiving treatment. Today’s media has raised awareness of this issue – for better or for worse – with shows like Celebrity Rehab, In Treatment, and Intervention, as well as constant paparazzi speculation about icons like biker bad boy Jesse James and fallen hero Tiger Woods who recently checked into rehabilitation facilities.

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Filed under BlackBerry, Celebrity, Millennials, Social Media, Uncategorized

This Is Our Moment

The election of Barack Obama showed us all that it is possibly to rally a younger politically-interested crowd. All you have to do is show that you can create a substantial social media presence and tack on a few celebrity endorsements.

Recently, the Natural Resources Defense Council Action Fund took the same formula and created the “This Is Our Moment” campaign. The program took the best tactics used by the Obama campaign and has successfully driven a strong following through grassroots mobilization to help encourage senators to pass the Clean Energy Jobs & American Power Act.

With the help of everyone’s favorite earth-friendly celebrity, Leonardo DiCaprio, and other well-known actors like Jason Long (the Mac), Jason Bateman (I miss Arrested Development), Emmy Rossum (the Phantom’s love interest), the NRDC rolled out an information-packed microsite, a series of web videos and an interactive blog. The site even has a customizable form letter that anyone can send to their senator, encouraging them to pass this bill.

To support these core platforms, the campaign has maintained a Facebook page, Twitter account, YouTube channel and Flickr page, among others, to ensure news, information and its call to action was easily accessible. As for any grassroots campaign, an must-have function is the “SHARE” option. Through virtually any social media platform, users can pass along the information to their network with the click of a button.

While may other politically-driven campaigns appear to be very one-sided and authoritative, this campaign boasts a communal database of user-generated content. Viewers can upload videos expressing their thoughts on the bill and relevant environmental issues. All of this content is then aggregated and shared on the homepage.

Whether or not you support the cause (but come on, love mother earth!), this campaign is a great case study for grassroots social media that has resonated with the (seemingly) politically apathetic youth.

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Filed under Best Practices, Celebrity, Facebook, Flickr, Microsite, Millennials, Pop Culture, Social Media, Twitter, YouTube

The Democratization of Intimacy

One of the most talked about generation gaps between my peers and our predecessors is the question of whether or not technology has made us more or less intimate.

Boomers have been known to say, “All that texting and Facebooking and IMing. . . what ever happened to a good old fashioned face-to-face conversation?”

On the other hand. . .

Millennials tent to espouse, “I am able to regularly communication with friends and family in and out of town. Technology has made this instantaneous and enjoyable.”

I live up to my Millennial expectations by spending a good nine hours a day on the computer. I use email, GChat, Google Talk, BlackBerry Messenger, Twitter (@LaurenBegley), Facebook, texting, LinkedIn and others, to stay connected to coworkers, clients, friends and family.

While I do agree that there is not a technology-based interaction as powerful as a face-to-face conversation, I find myself more drawn to the position Stefana Broadbent takes in this TED video:

She claims that technology has, in fact, made us more intimate. Even though our digital networks may include hundreds, if not thousands of people, she claims that we still only maintain regular, intimate communication with a handful (4-6 people on Facebook, under 5 people on IM, 2 people via Skype).

While the medium of communication may not be as warm and fuzzy as a chat over the dinner table, we are able to connect on a regular basis with people all around the world—This is, as she says, the “democratization of intimacy,” which technology has allowed.

While I might prefer that conversation over the dinner table, I am thankful I was able to Skype with my family and friends while I studies abroad and I can connect with my college friends today, even though I live states away.


Filed under Facebook, Millennials, Social Media, Twitter