Have you been looking for your big break? Well, here’s your chance. MySpace today announced an exclusive open casting call for the popular FOX musical “Glee,” which will accept video auditions until April 26th.
What I love most about this promotion is that it uses the best of social media to engage a core audience. I’m not a huge fan of “Glee” but I know for sure there are die-hard fans across the country who are likely chomping at the bit to upload their video content. While I will not likely submit a video audition myself, I’ll certainly forward the opportunity to some actor friends and encourage them to do so. Ultimately, I am doing MySpace and FOX’s promotion for them because they provided me with the tools and positioned it in a way that the average viewer cannot only relate to but participate in.