Category Archives: Pop Culture

Top Social Media-Inspired Halloween Costumes for 2010

It’s beginning to look at lot like. . . Halloween! In 2009, we looked at the top costumes inspired by YouTube videos. This year, we are expanding our scope and recommending the top five social media-inspired costumes. Let us know if you dare to dress up like any of these digital characters – or if you have others to add to the list.

Old Spice Guy: One of the most talked about social media campaigns this year was certainly the Old Spice Guy who created unique videos in response to Twitter @-replies. To achieve this look, fellas, grab a towel and, well, that’s it. Now you are the best smelling man in the world for Halloween.

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Filed under Celebrity, Facebook, FourSquare, Internet, Pop Culture, Social Media, Twitter, YouTube

Thanks for Coming to Celebrate My Birthday! You Can Leave a Check at the Door.

As a child, my favorite birthday party ever was when I turned eight. My mom willingly packed 10 screaming kids into her Ford Windstar and took us to Magic Castle, a renaissance-themed recreational facility in Ohio with trampolines, batting cages, a climbing wall, video games and unlimited pizza; it was an eight-year-old’s paradise.

As an adult, I prefer low-key birthday celebrations, usually with a small group of friends going out for dinner. I tend to follow the philosophy that says it’s the people you are with, not where you are the counts (yes, I think that is a Dave Matthews Band lyric).  So when I read this article about Nick Cannon’s birthday plans, I found it hard to relate.

The New York Post reports, “Nick Cannon is looking to make a killing on his 30th birthday — reps for Mariah Carey‘s husband have sent out a mass e-mail looking for corporate sponsors to pay $25,000 for three tweets from next month’s bicoastal bash.”

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Filed under Branding, Celebrity, Pop Culture, Twitter

Kanye West’s Top Tips for Digital Communicators

Make no mistake, Kanye West is a one-of-a-kind musician, performer and pop culture icon – just ask him yourself. He has created a personal brand that is all his own and, while his attitude may rub some the wrong way, there are a few lessons we digital marketers can learn from his experience.

Define Your Brand’s Personal Style

Whether or not you dig his shutter-shades and graphic Ts, Kanye’s unique personal style sets him apart from other artists. Just as there are always new musicians trying to make it big, hundreds of consumer brands are hopping on the social media bandwagon trying to get noticed every year. To cut through the clutter, find the online medium where your target audience is already engaged. There, showcase the personality of your brand and highlight the product/service offering that differentiates your company from others.

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Filed under Best Practices, Celebrity, Internet, Music, Pop Culture, Public Relations

Happy Social Media Day!

Today is Social Media Day. Because this blog focuses on two of my favorite things – social media and pop culture – I thought I would help you all merge these elements in your real life. So, here is a list of the top 10 pop culture attractions happening today, during which you can tweet, blog, bookmark, update, check in, or . . . whatever:

10. Discuss your favorite Larry King moments. We’ll miss you, Lar.

9. Give props to your favorite World Cup player. GOAL!

8. Meet the newest cast of Big Brother on CBS. No, I don’t care either.

7. Cast your vote for VH1’s Do Something Awards. Do something good!

6. Watch the premiere of Curb Your Enthusiasm on the TV Guide Channel. Be aware of the heavy editing.

5. Soak in the culture at the MoMA’s Summergarden. Chic!

4. Have a drink at the Museum of the City of New York’s first Prohibition Party tonight. Flapperific.

3. Listen to Passion Pit at Governor’s Island tonight. Don’t be a Sleepyhead.

2. See Eclipse in theaters. Team Edward or Team Jacob?

1. Attend a Mashable MeetUp. I love you Pete Cashmore.

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Filed under Pop Culture, Social Media

Twitter Account Spawns CBS Sitcom

I’m guess that most of us are frantically looking for a new show to tune into once LOST concludes this Sunday night. Well, for us social-media-loving folks can rest easy: ‘Bleep My Dad Says,’ a sitcom based off of Justin Halpern’s Twitter account, has just been picked up by CBS.

Launched just last fall, the Twitter account @ShitMyDadSays has garnered more than 1 million followers. The account is simple; Justin posts the blunt, curse-filled and hilarious things his father says to him. Here are a few examples:

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Filed under Celebrity, Internet, Pop Culture, Social Media, Trend, TV, Twitter, Video, YouTube

Q. What’s more embarrassing that getting caught reading a Playboy?

A. Getting caught reading a Playboy with 3-D glasses.

Today it was announced that the June centerfold for the 57 year-old nudie mag will feature 3-D photography. According to news reports, Playmate of the Year Hope Dworaczyk will appear to be handing the reader a glass of wine. Somehow, but I don’t think the wine glass is what most are looking forward to popping off the page.

The added expense of the 3-D glasses that will appear with the June issue will be absorbed by HBO who is sponsoring the issue to promote its new season of True Blood. Characters from the hyper-sexual vampire soap opera will be featured on the inside of the collector’s glasses. Continue reading

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Filed under Branding, Celebrity, Pop Culture

No Longer Singing LaLa’s Praises

While I might stand outside the majority of online music listeners who love Pandora, I’ve preferred the site LaLa.com for the past year or so. While Pandora is a great service, I always found it off-putting that I couldn’t listen to exactly the song I was in the mood for. LaLa, allows you to build a playlist with any song of your choosing – and they have a great music library of even the most obscure bands. You can listen to any song once for free and you have the option of paying 10 cents to keep the song in your collection so you can listen to it as much as you want, or you can pay 89 cents to download the mp3 track to your iPod or other music player.

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Filed under eMail, Internet, Pop Culture, Public Relations

Do Product Placements Make You (Ga)Gag?

Some have said that if content is king, then content distribution is the crown prince. While it remains paramount that brands continue to product relevant and provocative content, the means by which that brand image is shared needs to be just as, if not more, innovative these days.

Product placement is nothing new. Since 1919 when Red Crown Gasoline appeared in the short comedy film The Garage, to the far more recent outpouring of marketing in today’s entertainment, a la Absolute Vodka in Sex and the City, brands have made their mark in non-advertising for a price. Some are subtle (think Volvo in the Twilight series) and some are not so subtle (think the host of consumer brands highlighted in Talladega Nights). But none have found their way into as provocative a spectacle as the recent mini-movie/music video, Telephone by Lady Gaga and Beyonce. Continue reading

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Filed under Celebrity, Film, Pop Culture, Trend, YouTube

Dinner and a Movie with Your Entire Social Network

There are few things that make me transition from buttoned up PR professional to a giggling, boy-crazy thirteen year-old in a matter of seconds. One of those few things does happen to be Twilight (no judging, please).

In less than 24 hours, the highly anticipated Twilight Eclipse trailer has received close to 3 millions hits on YouTube and 1.7 million blog mentions. So here I am contributing to those already impressive numbers.

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Filed under Blogging, Celebrity, Film, Internet, Pop Culture, Social Media

Kevin Smith: Not so nuts about Southwest Airlines

Lord knows I love a good celebrity fight, but it would have taken a lot to convince me that Southwest Airlines would wear boxing gloves in such a situation. The corporate social media darling was attacked this weekend by a not-so-silent Kevin Smith after an incident on a Southwest plane.

As stated on Smith’s blog and in the Southwest public response, Smith had purchased two tickets to accommodate his heftier-than-average stature. But when he decided to hop on an earlier flight that only had one available seat, he was asked to leave the place for taking up more space than one seat allotted. Southwest claimed he was asked to leave for “safety reasons.”

In true John Mayer fashion, Smith took to his Twitter account and personal blog to lash out at the airlines stating, “I know I’m fat. The point of all this? I’m not too fat for Southwest Air, yet someone deemed me so. *sigh*

He then went on to share his version of the lackluster Southwest apology—which received only 1 ½ stars out of five by Southwest blog readers—and concluded with this:

Southwest, I appreciate you refunding my airfare. But if you’re not gonna admit I wasn’t Too Fat To Fly, then I’ll cover it. But, folks? Tomorrow? Let’s Tweet about other stuff, shall we? This is starting to taste mediciney and fruitless.”

It’s tough to choose sides when both seem to be somewhat wrong. On one hand, Southwest handled the situation poorly without compassion for the person—had it been a non-celeb, I would have felt the same. But here they knew they were dealing with a loud-mouth celebrity and they tried to sweep it under the rug as quickly as possible.

On the other hand, Smith threw a tantrum all over cyberspace (although, it’s hard for me to blame him). While I certainly would have been upset had I been in his shoes, he was well aware that he required additional seating, which he had purchased on his original flight. Flying standby shouldn’t have been an exception.

The important lesson to learn from this is that the Internet has essentially given a loudspeaker microphone to all consumers. While this incident received far more mainstream coverage because a celebrity was involved, consumer-service businesses have all the more reason to up their customer service game.

What do you think? In battle Kevin Smith vs. Southwest Airlines, who won?

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Filed under Blogging, Celebrity, Pop Culture, Twitter