Category Archives: Trend

Why I Love TOMS Shoes Even More Than Before

Most girls will admit they have a weakness for shoes. I, however, am not one of these girls. I’d rather shop at Payless and I avoid wearing heels at all cost. But then I learned about TOMS and everything changed. Not only are TOMS Shoes adorable and comfortable, their business model is “one for one” – meaning for every pair of shoes I buy, they donate a pair of shoes to a child in a third world country. What’s better than buying a great product with the knowledge that you are helping out a needy kid?

Over the past few years, the company has developed a cult-like following thanks to grassroots marketing and strong word-of-mouth recommendations from people like me. Whether or not you have a closet full of TOMS shoes, I recommend taking a look at its latest social media campaign, which true fans will appreciate.

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Filed under Best Practices, Trend

Smirnoff: Don’t get caught without one

The blogosphere is a-buzz with news about the latest (or maybe only?) viral binge drinking game. Known as Icing, the rules are as follows:

1) You hand someone a Smirnoff Ice beverage

2) The recipient must take a knee and drink the entire sugary drink in one sitting

UNLESS

3) The recipient has a Smirnoff Ice beverage on hand

IN WHICH CASE

4) The original participant must drink both.

5) If you refuse, you are banned from the game and everyone makes fun of you.

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Filed under Best Practices, Blogging, Millennials, Trend

Twitter Account Spawns CBS Sitcom

I’m guess that most of us are frantically looking for a new show to tune into once LOST concludes this Sunday night. Well, for us social-media-loving folks can rest easy: ‘Bleep My Dad Says,’ a sitcom based off of Justin Halpern’s Twitter account, has just been picked up by CBS.

Launched just last fall, the Twitter account @ShitMyDadSays has garnered more than 1 million followers. The account is simple; Justin posts the blunt, curse-filled and hilarious things his father says to him. Here are a few examples:

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Filed under Celebrity, Internet, Pop Culture, Social Media, Trend, TV, Twitter, Video, YouTube

Ads: Coming to a Twitter Feed Near You

I had hoped this day would never come. Today marks the unveiling of a new advertising platform on Twitter. Ten percent of users will find themselves within the beta testing group that will receive “promoted Tweets” in their message stream. The first companies to take advantage of the opportunity include Starbucks, Best Buy and Virgin America.

While I completely understand the need for Twitter to increase its revenue and it may seem attractive for big time consumer companies to promote their products to targeted individuals using one of the fastest growing social media platforms, it seems the investment could do more harm than good.

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Watch Letterman Prove How Un-Tech Savvy He Is

As a PR professional, I can’t tell you how jealous I am of the extensive media coverage Apple has scored in the past month about its new iPad. Sure, it’s is sweet, but never has there been such a slam-dunk product launch when it comes to securing media attention.

While I’ve seen and read many great features on the iPad over the past few months, last night’s Letterman Top Ten is one worth sharing with you all. So please take five minutes – it is Friday, so I’m sure you’re not really ‘working’ even if you are in the office – and check out the “top 10 questions to ask yourself before you wait in line for the iPad.”

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Filed under Celebrity, Public Relations, Trend

Do Product Placements Make You (Ga)Gag?

Some have said that if content is king, then content distribution is the crown prince. While it remains paramount that brands continue to product relevant and provocative content, the means by which that brand image is shared needs to be just as, if not more, innovative these days.

Product placement is nothing new. Since 1919 when Red Crown Gasoline appeared in the short comedy film The Garage, to the far more recent outpouring of marketing in today’s entertainment, a la Absolute Vodka in Sex and the City, brands have made their mark in non-advertising for a price. Some are subtle (think Volvo in the Twilight series) and some are not so subtle (think the host of consumer brands highlighted in Talladega Nights). But none have found their way into as provocative a spectacle as the recent mini-movie/music video, Telephone by Lady Gaga and Beyonce. Continue reading

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Filed under Celebrity, Film, Pop Culture, Trend, YouTube

Thank You in 140 Characters

Now that we are officially deep into Award Season, I’ve spent a good amount of time watching and reading up on these shows from the red carpet interviews to the after party gossip blogs. While I, of course, love checking out the hairstyles, jewelry and gowns, I’ve begun to grow tired of the long-winded acceptance speeches that have caused these pop culture pageants to take up 5+ hours of prime time television.

It is for this reason that I’m a fan of the growing trend celebs like Lady GaGa, Pink and Taylor Swift have trail blazed: acceptance speeches via Twitter.

After last night’s Grammy Awards it’s become clear that many of the nominees are going beyond the microphone to share their gratitude. The best part is, these speeches are only 140 characters!

I can think of a handful of really good acceptance speeches:

And I can certainly think of many truly terrible ones:

While I recognize that these are very special and important moments for these actors and musicians, it is virtually impossible that they can thank everyone in the allotted time and many tend to ramble on and on and on and on. . . Unfortunately, any genuine, poignant commentary in these speeches (which Merryl Streep so delicately exhibited at this year’s Golden Globes) is few and far between.

So in the spirit of the Digital Age, let’s enforce a new code when it comes to acceptance speeches: Please, keep it to 140 characters.

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Filed under Celebrity, Pop Culture, Social Media, Trend, Twitter