Category Archives: Video

Scoring Big with World Cup Digital Marketing

During Monday’s World Cup match between the Netherlands and Denmark, 36 spectators were removed from the stadium. They weren’t cursing at the referees. They weren’t causing fights. Their crime was wearing orange dresses. The group huddled in the front row of the stadium and the sea of orange grabbed the attention of several cameras during the game. But these weren’t just ordinary dresses. They were supplied by the Dutch brewery, Bavaria, which means they were in direct offense of Fifa’s marketing regulations.

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Filed under Branding, Facebook, Internet, Video, YouTube

Twitter Account Spawns CBS Sitcom

I’m guess that most of us are frantically looking for a new show to tune into once LOST concludes this Sunday night. Well, for us social-media-loving folks can rest easy: ‘Bleep My Dad Says,’ a sitcom based off of Justin Halpern’s Twitter account, has just been picked up by CBS.

Launched just last fall, the Twitter account @ShitMyDadSays has garnered more than 1 million followers. The account is simple; Justin posts the blunt, curse-filled and hilarious things his father says to him. Here are a few examples:

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Filed under Celebrity, Internet, Pop Culture, Social Media, Trend, TV, Twitter, Video, YouTube

YouTube Video of the Week

To help get you through your Wednesday, I thought I would share this video of 12-year-old Grayson Chance singing and playing Lady GaGa’s “Paparazzi” perhaps even better than the original. Since his first television appearance on Ellen last week, his YouTube videos have jumped to more than 30 million views in total. Once you watch, you’ll see why.

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Filed under Internet, Video, YouTube

Top Takeaways from Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform

This morning I had the pleasure of attending the Business Development Institute’s social media seminar on social integration in New York City. I had the chance to meet many interesting and intelligent PR/marketing practitioners and listen to several top-notch speakers. I left with a wealth of knowledge and I’d like to share with you a few of the top takeaways that were discussed.

  • Digital Content doubles every 18 months. The amount of data available online in constantly swelling and it is up to marketers to 1) cut through the clutter and determine the areas where their clients already have a voice; 2) identify the white space their clients can “own”; 3) execute innovative social media campaigns that maximize opportunity and reach targeted audiences.
  • There is a paradigm shift already taking place within integrated communications; we need to focus on facilitating meaning Engagement online, rather than garnering the highest number of impressions possible.
  • The Digital Newsroom is no longer just for media. To appease a broader audience, we need to aggregate company and industry news (not just press releases), incorporate multimedia features (podcasts, video, etc.), and repurpose existing content (white pages, bylined articles, etc.) to tell the story that we want to be told.
  • You can’t ignore Negative Commentary online. Consider this: If a consumer walked into a retail store with a complaint, would the customer service representative send them to the back of the line?
  • Social media is much like the lesson we teach children about crossing the street: Stop, Look and Listen before you make a move.
  • Social media tools have enabled a constant Mobility which means that we must be “on call” 24/7. Consumers are constantly looking for more information, more connectivity and more usable content. Before you engage, be sure you are prepared to nurture and maintain the process.

You can check out the event’s hashtag on Twitter for additional insights and takeaways from today’s attendees by searching #BDI.

Do you have any other tips or best practices you’d like to share? I’d love to hear from you.

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Filed under Best Practices, Branding, Facebook, New Room, Social Media, Trend, Twitter, Video, YouTube

AVATAR and the Interactive Trailer

When going to the movies, I always arrive early to make sure I have a chance to see the previews. Trailers showcase the best elements of a film, like high-energy action sequences with bad guys in toe, heart-warming embraces between the heartthrob and his leading lady, epic soliloquies by the underdog-turned-hero or that one punch line that everyone will remember for years to come. Whether or not the movie is actually good, the preview never seems to disappoint. While I may be an easy critic, every once-in-a-while there is a trailer that creates such buzz and generates such curiosity that it nearly crashes the Fandango site weeks before the film is in theaters.

One of these aforementioned previews is for the James Cameron flick Avatar, out in theaters today. While the futuristic storyline sounds awesome and the special effects look out of this world, you have the chance to really get to know this movie before you even hit the theaters.

If you haven’t already, I highly recommend checking out the Avatar interactive trailer powered by Adobe AIR. Offering much more than your average two minute preview, this desktop application takes over your screen with a variety of video clips, behind the scenes interviews and connection to social media sites like Twitter, Flickr and YouTube. As you scale through the many features, you can track the Avatar Twitter account, which disseminates updates about the cast, links to additional YouTube clips and offers updates on ticketing. If you see something you like, you can update your Facebook status or Twitter page with the click of a mouse.

For decades, movies were very one-way; the audience would sit in front of the screen and absorb the movie in front of them. Today, we have the option of becoming involved with a particular movie even weeks or months before we see it. Through social media outlets like Flickr, YouTube or Twitter and with interactive applications like the Avatar trailer, we are able to watch and absorb information about the film and share our opinions with our peers and directly with the production companies.

How do you feel about the interactive trailer? Does it enhance the movie experience or ruin the element of surprise?

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Thanks to Rob Longert for the idea behind this post.

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Filed under Facebook, Film, Flickr, Social Media, Twitter, Video, YouTube

A Burton Exhibit Before Christmas

It’s the most wonderful time of the year, so why not talk about Tim Burton’s dark genius? I had the fortune of attending a private event at the MoMA over the weekend, at which I was able to view the most recent exhibit to grace the modern museum; a look back at the last three decades of Tim Burton’s work.

I’ve always been a fan of Burton.  Beetlejuice and A Nightmare Before Christmas have always been in my top 10 favorite films and you may have read in one of my recent posts that I am anxiously awaiting Burton’s upcoming interpretation of Alice in Wonderland. What I enjoyed most about this exhibit was not only the massive, well-rounded collection of Burton memorabilia—everything from scribbles on cocktail napkins to the costume worn by Johnny Depp in Edward Scissorhands—but the creative use of multimedia throughout, which brought a level of modernity and added insight to the bizarre collection.

I would never consider myself an art connoisseur and, while I enjoy visiting museums and learning about famous works of art, am in no way an authority on the subject. However, I always appreciate an art experience—something more than just wandering down never-ending hallways of paintings without any direction. In this instance, the multimedia features including video of feature films and interviews with the artist provided a hint of insight into the seemingly normal life of Burton that somehow led to a series of eerie cartoons, satirical doodles and classic Hollywood costumes, including props from Batman, Beetlejiuce and Mars Attacks. 

While after visiting the Salvador Dali museum in Barcelona a few years back I was not surprised to find that his bizarre, dream-like paintings were not necessarily a far cry from his mental state, I was surprised to find that Burton grew up in a seemingly normal suburb outside Burbank, CA and his creative instinct came from nothing more than perhaps an overactive imagination—

something I honestly had more of! After spending the good part of three hours wandering through the multiple rooms, everyone in my group, which included Burton fans and non-Burton fans, was able to find a deep appreciation of his work.

Whether or not Burton is your bag, we can all take a little something from this when it comes to creative inspiration. The exhibit is available until April 2010, so if you are in the New York City area, I wholeheartedly encourage the visit. If you do attend, please let me know what you think! If not, please note that A Nightmare Before Christmas is on Netflix instant watch. Enjoy!

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Filed under Pop Culture, Video