Tag Archives: Kanye West

Kanye West’s Top Tips for Digital Communicators

Make no mistake, Kanye West is a one-of-a-kind musician, performer and pop culture icon – just ask him yourself. He has created a personal brand that is all his own and, while his attitude may rub some the wrong way, there are a few lessons we digital marketers can learn from his experience.

Define Your Brand’s Personal Style

Whether or not you dig his shutter-shades and graphic Ts, Kanye’s unique personal style sets him apart from other artists. Just as there are always new musicians trying to make it big, hundreds of consumer brands are hopping on the social media bandwagon trying to get noticed every year. To cut through the clutter, find the online medium where your target audience is already engaged. There, showcase the personality of your brand and highlight the product/service offering that differentiates your company from others.

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Filed under Best Practices, Celebrity, Internet, Music, Pop Culture, Public Relations

Lessons Learned Through Celebrity Twitter Mishaps

twitter-mistakesIn the past year, celebrities including Ashton Kutcher, Britney Spears, John Mayer and Kim Kardashian have taken Twitter by storm. While the majority of information these personalities usually post is self-promoting or mundane, every so often there is a Twitter blunder that is so juicy, it ends up in the newspaper or on the Internet. The good news is, not only do we get to enjoy reading about celebrity mishaps on Page Six each morning, we get to learn from their mistakes. Here are a few fundamental lessons learned through celebrity Twitter mishaps:

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1. Twitter makes communication instantaneous, so think before you speak—a slip of the lip can spread like wildfire. In the tailspin of the disgraceful Kanye West debacle at the MTV VMA’s a few weeks back, President Obama made an “off-the-record” comment during a CNBC interview calling West a “jackass.” Within moments, the comment was Tweeted by a member of the crew, becoming a trending topic in a matter of minutes.

2. Proof-read your messages. For a communications professional, this may seem like a no-brainer, but Tameka Foster, Usher’s estranged wife, learned the hard way. She accidentally tweeted a private message to her public Twitter stream instead of sending a direct message, complaining about her lawyer, Star Jones. She’s currently looking for new representation.

3. If you can’t say anything nice, don’t say anything at all. Well, this may have been a lesson learned in the kindergarten classroom, but it still applies here. Twitter provides an excellent opportunity for each of us to build of “personal brand.” Our followers are often determined by the type of information we send out, so keep it relevant, interesting and fresh. While it is encouraged that we share our personal opinion, doing so in a tasteful, witty or diplomatic manner is appreciated. I’m sure Courtney Love wishes she could take back the hateful tweets she sent out about a fashion designer that resulted in the first ever defamation case stemming from Twitter.
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4. Be honest and transparent when disseminating information via Twitter. As you may have read in my previous post, I am a huge fan of Mad Men and the faux Twitter handles of the show’s cast. While it is entertaining to read the inner thoughts of @PeggyOlsen and @Don_Draper, the creators of these accounts are still tied up in a knotted mess with the AMC legal department.

What other lessons have you learned from celebrity Twitter mistakes?

[Note: This post was origionally posted on PepperDigital]

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Filed under Best Practices, Celebrity, Pop Culture, Social Media, Trend, Twitter