Tag Archives: Lucky

Gettin’ Lucky on Facebook

I find it terribly annoying when a brand launches a Facebook page and then doesn’t do a darn thing with it. Particularly for consumer brands, there is not only a huge marketing opportunity for them, but a chance to closely engage with their constituents on a one-to-one level.

I was happy to see that Lucky Magazine has taken Facebook marketing to a new level with the launch of its Facebook Pop Up Shop. In partnership with the Home Shopping Network (HSN), the shopping pub introduced a virtual store for designers like Pade Vavra, Gerard Yosca and F+C.

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Filed under Best Practices, Branding, Facebook, Internet