Tag Archives: Social Media

Kanye West’s Top Tips for Digital Communicators

Make no mistake, Kanye West is a one-of-a-kind musician, performer and pop culture icon – just ask him yourself. He has created a personal brand that is all his own and, while his attitude may rub some the wrong way, there are a few lessons we digital marketers can learn from his experience.

Define Your Brand’s Personal Style

Whether or not you dig his shutter-shades and graphic Ts, Kanye’s unique personal style sets him apart from other artists. Just as there are always new musicians trying to make it big, hundreds of consumer brands are hopping on the social media bandwagon trying to get noticed every year. To cut through the clutter, find the online medium where your target audience is already engaged. There, showcase the personality of your brand and highlight the product/service offering that differentiates your company from others.

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Filed under Best Practices, Celebrity, Internet, Music, Pop Culture, Public Relations

Can’t Live Without It

Over 23 million Americans suffer from some form of addiction, although less than 10 percent are receiving treatment. Today’s media has raised awareness of this issue – for better or for worse – with shows like Celebrity Rehab, In Treatment, and Intervention, as well as constant paparazzi speculation about icons like biker bad boy Jesse James and fallen hero Tiger Woods who recently checked into rehabilitation facilities.

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Filed under BlackBerry, Celebrity, Millennials, Social Media, Uncategorized