Tag Archives: Street Food

An à la Mode Afternoon

Hump Day is usually one of the longest days of the work week. Yesterday, however, was pleasantly interrupted by two guys, a truck and a case of ice cream.

If you live or work in New York, you may be privy to the Ben & Jerry’s NY Scoop Truck which is tour the city all summer promoting the brand’s latest frozen concoction: New York Super Fudge Chunk. While the truck itself is a sight to see, the real story behind the mobile tour is its social media program.

Active Twitter, Flickr and FourSquare accounts are alerting Manhattanites of the truck’s location, and monitoring requests for specific ice cream party location.

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Filed under Flickr, FourSquare, Social Media, Twitter